Virginia Room Digital Collection

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The Virginia Room Digital Collection includes photographs, oral histories, books, pamphlets and finding aids to items in the Virginia Room. Continue to check back for new additions.

Browse Items (35 total)

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S.H. Heironimus and Company was located at 37-39 Campbell Avenue SW.

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The children's department at Heironimus decorated for Christmas.

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A crowd gathers in front of Heironimus on Campbell Avenue to watch the Roanoke Christmas parade.

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Throngs of Christmas shoppers at Heironimus.

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Exterior of Heironimus decorated for Christmas.

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View of the housewares department of Heironimus decorated with a fairy tale motif.

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View of the fabric department of Heironimus.

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Floor displays at Heironimus for McGregor Menswear

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Window display at Heironimus dedicated to the history of Virginia College.

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Window display at Heironimus promoting war bonds, featuring Czechoslovakia.

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Window display at Heironimus for Calexico Colorama clothing collection at Heironimus. Sign reads, " Calexico Colorama our color-drenched collection of California fashion by Air - Assembled in our newly decorated pation shop, 2nd floor".

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Window display at Heironimus promoting products made from California redwoods.

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A view inside the children's department at Heironimus.

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Window display at Heironimus promoting war bonds, featuring Luxembourg.

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Floor displays at Heironimus for the Calexico Colorama clothing line.

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Window display at Heironimus for Calexico Colorama clothing collection at Heironimus. Sign reads, " Calexico Colorama our color-drenched collection of California fashion by Air - Assembled in our newly decorated pation shop, 2nd floor".

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Christmas window display for children's art supplies at Heironimus.

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Displays of tableware at Heirnomimus.

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Heironimus Christmas parade float encouraging children to "Go on the air with Santa" on WSLS.

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Window display at Heironimus advertising Revlon's Ultaviolet line of cosmetics.

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Christmas window display at Heironimus utilizing the editorial written by Virginia O'Hanlon to the New York Sun on 21 September 1897 asking 'Is there a Santa Claus?'. The editorial prompted the reply of one of the paper's editors, Frances Church, to…

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Window display at Heironimus for Hara-Kiri robes. Sign reads, "Newest, most popular in Hon. Japanese fashion apparel...authentic ceremonial Hara-robe."

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Window display at Heironimus chronicling the history of Norfolk & Western Railway during Roanoke's Golden Jubilee 50th Anniversary.

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Window display at Heironimus promoting war bonds, featuring Poland after it was invaded by the Nazis in World War II.

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Window display for Revlon's Ultraviolet line of cosmetics at Heironimus.

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Replica 1892 Heironimus float in the Roanoke Centennial Parade.

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A view of the Jefferson Theatre and Heironimus on Jefferson Street.

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Looking north on Jefferson Street from Franklin Road. Visible are State Office Supply and Gifts, Hammond's Printing & Litho Works, Johnnie's Steakhouse, Jefferson Theatre, Heironimus, Sidney's and Thornton & Creasy Drugs.

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Looking north on Jefferson Street. Visible are State Office Supply and Gifts, Hammond's Printing & Litho Works, Johnnie's Steakhouse, Jefferson Theatre, Heironimus, Sidney's and Thornton & Creasy Drugs.

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Looking north on Jefferson Street. Visible are Heironimus, The Sportsman Restaurant, Thomas McAn Shoes, Kann's Apparel, Hoffheimer's Shoes, Holiday's Shoe Store and the American Theatre.

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Looking south on Jefferson Street. Visible are Holiday's Shoe Store, Hoffheimer's Shoes, Kann's Apparel, Thomas McAn Shoes, The Sportsman Restaurant and Heironimus.

Davis 44.329 Heironimus.jpg
Heironimus and Company when located at 34-38 Campbell Avenue. The history of Heironimus downtown follows: Heironimus and Brugh Dry Goods started in 1890 at 110 Commerce Street and later 206 Commerce Street SW (2nd Street). A new building was…

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Artist rendering of Heironimus. Artist unknown. Location is 401 S, Jefferson Street.

Davis 43.14 Coulter Building.jpg
The Coulter Building at 601-605 Jefferson Street. Built in 1926 and once the home of the Heironimus annex, this building now houses the Western Virginia Water Authority.

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John Nolen's plans for the City of Roanoke on display in the windows of Heironimus.
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